Do you all know that one of the most frequent complaints we hear from clients is that it is challenging to see or prove the value of a digital marketing strategy? It gobbles up a lot of time and resources, and it’s hard to justify investing any funds in it – especially for small businesses. Isn’t a user-friendly website with your story and offerings sufficient? Is it really important to invest in digital marketing?
That would be a resounding “yes”! it’s always said that your website will be unable to promote itself. It’s like a helpless little digital baby that requires constant exposure so that it can grow and, in turn, grow your business.
If you want to make sales, generate leads, and raise awareness about your company, you must invest in your website and other digital assets on a regular basis. However, rather than viewing them as tasks (i.e. more tedious work), consider each item in your strategy to be an investment back into your business.
Now let us pick the top reasons to invest in digital marketing. Each dollar and minute spent on a digital marketing strategy has a clear ROI that influences your bottom line. The best part is that all of these moving parts complement one another, amplifying their impact.
Improved position in sales – SEO is what earns you points for various ranking factors – which tell search engines how to position your page among hundreds or even thousands of others on the same topic.
Increased traffic – More traffic is quite often associated with a higher ranking in the SERPs. And more traffic constitutes more conversion opportunities!
Promotion and sales– Share your big sale or discount code on social media, include a trackable code in your post or bio link, and you can track how many people visit your website and make a purchase.
Brand awareness– Having active social media profiles essentially allows customers to discover and learn about your company.
Lead generation – WHO DOESN’T WISH FOR MORE LEADS?! You can only go so far with a ‘subscribe’ button on your homepage – especially if you don’t have a blog, because who knows what that subscribe button actually does?
Keyword optimization – Website content enables you to do all of your on-page SEO and work on improving your ranking in search results for specific terms and phrases. It will be easier to complete your SEO tasks if you create content around your keywords, topic clusters, and effective search intent.
Social search – Before making any kind of commitment, your customers will conduct extensive research on you. That process now broadens far beyond simple Google searches. Your company’s social profile is the first place a customer discovers you, and what they see can make or break their impression of your company.
Reviews – Encourage existing customers to leave reviews, respond to all reviews (positive and negative), and don’t forget to optimize and brand your Google My Business profile.
Customer engagement – It is essential to be able to directly interact with your customers in order to drive sales. Without any need for additional software, social media provides the ideal platform for this.
Google doesn’t owe you anything! The World Wide Web encompasses over 1.8 billion websites – you are a tiny speck in that universe. To be found by potential customers, you should always meet the ever-changing requirements of search engines in areas such as security, quality, freshness, authority, speed, and customer experience.
In a world where every analogical aspect is beginning to find its online counterpart, your advertising could be an exception.
And the best way to get your feet wet in the new digital era is to develop a digital marketing strategy. It may sound extreme, but traditional marketing has been completely supplanted by online marketing. If you have a website or an e-commerce platform, or if you are considering creating one, you should consider investing in digital marketing EARNEY -the “Best web design company in Chennai”, dedicated to creating digital solutions that customers desire in their business, we provide affordable solutions for all your creative needs.